Michelle Clancy wins Women in Electronic Design Award


Monday, 04 July, 2022

Michelle Clancy wins Women in Electronic Design Award

Michelle Clancy, President and CEO of Cayenne Global and a marketing leader in the electronic design automation (EDA) sector, has been selected as the 2022 recipient of the Marie R. Pistilli Women in Electronic Design Award. The award is presented annually by the Design Automation Conference (DAC) Executive Committee and was named after DAC co-founder Marie R. Pistilli, who placed a high value on equality, diversity and acceptance.

For more than 25 years, the committee said, Clancy has contributed time, effort and insight into EDA companies and the DAC itself. In her roles in corporate and most prominently as President of Cayenne Global, she has been dedicated to helping scores of EDA and silicon ecosystem companies grow and succeed. She has communicated compelling, engaging stories about the vital benefits of design automation and has voluntarily worked to promote, expand, evolve and improve the DAC for more than 20 years.

Clancy began her EDA career building marketing and communications campaigns for some of the biggest companies in the business, during the golden age of EDA in the 1990s. In 1998, she took her passion for marketing technologies and nurturing companies into the agency world, joining Cayenne Communications (now Cayenne Global). She took the helm of Cayenne in 2005 and since then she has worked with more than 80 companies, including the major technology innovators in the EDA, IP and semiconductor industries, and recently expanded into AI and embedded markets.

Clancy has supported her clients to build awareness of their products and presence at events, and hone their messaging to position themselves for growth, IPO or acquisition. Her success has stemmed in large measure from her ability to help ‘translate’ deeply technical product details from the front end of design to the back end into memorable campaigns and communications that help drive companies’ business goals. As she built on her early successes in a largely male-dominated industry at the time, Clancy focused much of her attention on finding ways through internships and hiring to expose young women to the technology industry.

“I’m truly honoured to have my name associated with Marie Pistilli, a woman I admired and worked closely with for many years to create programs and events within DAC to celebrate women innovators,” Clancy said.

“This year’s honour recognises the contributions that so many non-technical women make to the advancement of EDA and its businesses. What we do in marketing is the second phase of innovation: engineering creates the products and solutions, but that’s only the beginning of the process. Products aren’t successful unless customers learn about them and their potential to change their business. That’s what we all help create in the second phase of innovation — awareness and adoption.”

The Marie R. Pistilli Women in Electronic Design Award to Michelle Clancy will be formally announced and presented at the 2022 Design Automation Conference, to be held from 10–14 July at Moscone West Center in San Francisco. For more information on the conference, visit www.dac.com.

Image credit: ©stock.adobe.com/au/fotobieshutterb

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