Advantech acquires 80% of OMRON Nohgata

Advantech Australia Pty Ltd

Thursday, 14 February, 2019

Advantech acquires 80% of OMRON Nohgata

Computer manufacturer Advantech has completed its 80% stake acquisition of OMRON Nohgata, a subsidiary of OMRON Corporation focused on application markets in factory automation, machinery and medical sectors.

Following the acquisition, OMRON Nohgata will now be known as Advantech Technologies Japan (ATJ). It will be led by the current management team and will join Advantech’s Embedded IoT Business Group (EIoT SBG) in developing new products and integrating sales resources.

With this acquisition, Advantech will effectively expand its embedded system market share in Japan and enhance its localised manufacturing services capability. The company further envisions cooperation with OMRON Corporation in IoT platform development.

“Japan is Advantech’s strategic market for IoT business opportunities,” said the President of Advantech’s Embedded IoT Group, Miller Chang. “It is our view that there are big opportunities in both industrial and IoT markets given the strong and advanced industrial demand. Japan-based industrial customers generate stable demand and moderate growth in embedded system markets annually.

“The current core business of ATJ is Design & Manufacturing Services (DMS) for domain customers such as health care, robotics industry and machine builders. In the future, ATJ will cooperate with Advantech Japan’s Tokyo office in sales organisation and leverage Advantech’s strength in centralised component procurement, embedded computing design-in capability and WISE-PaaS IoT platforms to expand their business scope.

“We believe this acquisition can hugely improve the competitiveness of ATJ and enhance Advantech’s domestic market coverage in Kyushu and other parts of western Japan.”

Image credit: ©

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