Australian rep for Chinese company

Building and home automation are two of the biggest potential areas for expanding embedded technology, according to Andrew Tuft, managing director of Backplane Systems Technology.

What’s New In Electronics caught up with Andrew at CeBit earlier this year when he announced that his company is now representing Chinese industrial embedded PC maker Evoc Technology.

Evoc is said to be one of the top five industrial PC companies in the world, having been established in 1993 and now listed on the Hong Kong stock exchange. The organisation, with an annual revenue of more than $881 million, at present sends most of its products to the Chinese domestic market, he said.

Now the company wants to expand its markets and is looking to Australia to further that aim, which is why it was showcasing products at the exhibition for the first time.

High reliability and high environmental specifications are prime requisites for automation products, he said.

He believes that human machine interface systems are being taken up very widely by industry, placing an increasing reliance on the high-tech equipment which, in turn, is creating a need for a closer man-to-machine interface and giving the incentive to this growing area.

Andrew said that, in Australia, Evoc, being a new technology company, will look at specific vertical markets for its foray into world-wide recognition and may aim its zero to 60°C industrial computer range at market sectors that could include defence, public information systems, transport, building and mainstream industrial applications.