element14 receives marketing award

element14 has received the Best Marketing award from Tektronix at its recent 2014 Asean/ANZ Channel Partner Meeting for its distributors. The award recognises element14’s e-commerce marketing programs and performance across ASEAN/ANZ for marketing and sales of the Tektronix ranges of oscilloscopes, power analysers, and test and measurement equipment.

The company’s year-long collaboration with Tektronix on marketing campaigns, new product launches and technical support has contributed to a marked increase in customers for oscilloscope, signal generators, digital multimeters, power supplies, probes and accessories, and contributed significantly to the growth in Australia, New Zealand, Malaysia, Singapore and other ASEAN countries.

John Winderam, general manager, ASEAN, Tektronix, said, “The extensive marketing programs from element14 throughout the year have consistently brought our many new products to a wider customer base. Moreover, element14’s comprehensive network ensures fast customer service and technical support which are appreciated by our customers, and these I am sure have been contributing factors to the high sales growth.”