Microchip wins choice award
element14 (formerly Farnell) has presented the Customers Choice award to Microchip, acknowledging the company’s efforts through 2011, in building up its user base in element14 e-commerce sites in the Asia Pacific and which also resulted in element14 being the distributor achieving the highest sales of Microchip development kits.
element14’s Community site makes it easy for engineers to connect with like-minded peers and experts. With more than 98,000 members, it also uses social media platforms to engage its members.
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