OLED lighting may reach US$6b

According to NanoMarkets, OLED lighting will generate US$6.0 billion in revenues by 2015 driven by the need for cost-efficient lighting in a number of different applications, including general illumination, architectural lighting, backlighting, vehicle lighting and signage.

The report, titled ‘OLED Lighting, An Eight-Year Market Forecast (2010)’, is part of the company's OLED Lighting Market Planning and Advisory Service that was recently launched and uses years of analysis and forecasting of the OLED lighting market.

At present, most firms offering or planning to supply OLED lighting are focusing on the general illumination and/or the architectural lighting sectors, which, together, NanoMarkets believes, will account for just over US$4.0 billion by 2015.

The report discusses the types of OLED lighting products that will be needed as effective substitutes for today's incandescent and fluorescent bulbs and tubes and the price points that these new OLED lighting products will fetch.

However, there are also other applications for OLED lighting with considerable potential.

For example, vehicular lighting is expected to bring in over US$750 million in revenues in 2015. NanoMarkets' forecasts in this report also include two different scenarios for OLED backlighting: one in which OLED prove themselves to be an effective substitute to today's electroluminescent lighting and one in which OLED technology reaches a level of development where it can provide an effective backlighting technology for LCDs.

Under this second scenario, NanoMarkets believes that OLED backlighting could generate revenues as high as US$1.4 billion.