Power rebrand

M+H Power and Advanced Power have undergone an identity revamp to form MPower.

The rebrand, driven by over 14 years of expansion and a series of acquisitions, ensures its offering of stored, emergency, generated and green power solutions is now represented by a single identifiable brand.

The new identity includes a new name, company logo, website and corporate colours.

The move provides the group with a new platform for future growth and development.

The new brand brings consistency to the group’s broad portfolio of power solutions. Products include solutions with a focus on stored, emergency, portable, green and military power together with power conversion, project and service capabilities.

Brands under the new umbrella include: Advanced Power; M+H Power; Leda; Ultimate; Powerblock; Bardic; Westpower; Nikko; Hushmate; Workmate; PowerHouse.