Top ranking for element14 and Newark in Heardable online report

element14 has been ranked number one in the Heardable ‘Online Brand Benchmark Report: 30 Leading Brands in the Electronics Industry’, a real-time contextual brand analytics platform.

Newark, Premier Farnell’s business operation in the US, Canada and Mexico, came second in the report. Both brands came out top in social media and website performance, with the top five best practices highlighted as:

• Strong social media presence, participation, followers and advocates
• Search engine optimised websites
• Usable websites (easy to engage, share, interact, contact and transact)
• Regular monitoring and optimisation using web analytics software and testing tools
• Optimising websites for mobile smartphone browsing

The report also highlights that element14 is ranked in the top 1% of all brands analysed by Heardable worldwide, is number one out of 9059 competitors in the NAICS, Engineering Services category and third of 3188 brands based in the UK.