Universal Robots appoints ANZ Country Manager


Wednesday, 20 February, 2019


Universal Robots, a pioneer in collaborative robot technology, has announced the appointment of industry veteran Peter Hern in the role of ANZ Country Manager.

Universal Robots produces user-friendly collaborative robots, known colloquially as ‘cobots’, that are designed to provide businesses with transformative manufacturing solutions. Available in a variety of sizes, they enable small businesses to integrate a variety of robotics tasks into the manufacturing process and work alongside humans to elevate the quality and speed of product creation.

As ANZ Country Manager for Universal Robots, Hern will be responsible for customer support, lead generation, sales and marketing activities, as well as assisting with the commercial development of channel partners across the region. Additionally, he will manage business planning and commercial results for the region.

“The cobot industry in Australia and New Zealand is growing rapidly, representing significant opportunity for all manufacturers in the region,” Hern said. “Universal Robots has the potential to completely transform businesses across Oceania with their range of collaborative robots. We’ve already seen strong demand in the region for our latest range of e-Series cobots, since their release in June last year, and we’re expecting continued growth through 2019.

“Cobots give small to medium-sized businesses (SMBs) the ability to improve productivity, efficiency and consistency, giving them a leading edge in robotics. I’m proud to join the Universal Robots team as Country Manager and bring my knowledge of the robotics industry and in-market experience to the role.”

Hern has extensive experience in the technology, automation and robotics industries, as well as local knowledge of ANZ manufacturing. He has worked as regional market development manager for ABB Group in Dubai and Singapore; market development manager for Baldor Australia and Baldor Electric Co; and for Rockwell Automation across China, Indonesia and Australia.

“Peter’s wealth of experience and expertise in the automation industry is exceptional,” said Sakari Kuikka, General Manager, Southeast Asia and Oceania, Universal Robots. “As we look to grow our presence in Australia and New Zealand, his guidance will be essential. We’re very happy to welcome him aboard our team at Universal Robots and look forward to working with him to shape our vision for the region.

“Australia is one of our top-performing markets in the APAC region, as SMBs across the country seek to improve their productivity and competitiveness. With clients ranging from contract manufacturers to educational institutions, food and beverage producers to packaging businesses, Peter’s experience across a range of industries will be essential in meeting our ambitious growth targets.”

Please follow us and share on Twitter and Facebook. You can also subscribe for FREE to our weekly newsletter and bimonthly magazine.

Related News

Data61 opens Robotics Innovation Centre

The digital innovation arm of CSIRO has announced the opening of its new Robotics Innovation...

Researchers create a million microscopic robots

Researchers have created bug-shaped robots that are able to walk, able to survive harsh...

NSW Govt gets behind the Sydney Quantum Academy

An initiative of Macquarie University, UNSW, the University of Sydney and UTS, the Sydney Quantum...


  • All content Copyright © 2019 Westwick-Farrow Pty Ltd