Weidi Zhu promoted to Business President of element14

Development distributor Farnell has appointed Weidi Zhu (pictured) to the role of Business President of element14, its distribution business in APAC. His promotion follows the appointment of Uma Pingali to the role of Business President of Newark, Farnell’s Americas-based business.

Zhu has been with Farnell for 10 years and most recently held the role of Regional Director of Sales for Greater China, responsible for promoting business growth in the Greater China region. He has a deep business understanding in Greater China and North Asia market and over 20 years’ experience in the technology industry both in Greater China and across Asia Pacific.

Zhu will report to Chris Breslin, President of Farnell’s global businesses, who said he was “delighted to promote Weidi to the position of Business President of our APAC business”.

“During the last 10 years, Weidi has demonstrated his ability to lead businesses; having joined as General Manager for Southern Greater China he was quickly promoted to manage all of the China region, then Regional Sales Director for Greater China,” Breslin said. “I am confident that his focus, leadership and drive to deliver results will help him as he now expands his focus to our Asia–Pacific region, and the continued growth of our element14 business.”

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