CommScope changes its image

CommScope has taken on a new identity to reflect more accurately the activities of the company.

The brand changes are the first for the company since the mid-1990s and follow the acquisitions of Avaya's Connectivity Solutions division in 2003 and Andrew Corporation in 2007.

The new brand initiative portrays a more dynamic company with a contemporary look and feel and a more structured hierarchy of product and solution brands serving the telecom carrier, cable television, business enterprise and government markets.

The brand initiative includes: tiered hierarchy of brands, in which CommScope will be the lead brand across all its served markets; the design of a new logo featuring stylistic logotype in all capital letters, with an embedded and redesigned corporate icon that moves away from the previous 'cable' icon; a change in corporate colour to cyan blue from the previous teal green; the formalisation of at home, at work and on the go terms to represent the three primary market segments - broadband (cable TV), enterprise and wireless - served by CommScope today, and the introduction of icons to symbolise each. The 'on the go' icon features the well-known 'Andrew flash' that stood as Andrew Corporation's logo for decades and is seen in wireless networks around the world; use of former corporate brands Andrew and Systimax as brands in the on the go and at work markets.

The changes will be introduced in phases beginning immediately and continuing in 2012.