USA-based distributor opens in Sydney

Newark, distributor of electronic components in America, has announced the launch of its operation based in Sydney, Australia.

"The launch of Newark in Australia and New Zealand continues to enhance Premier Farnell's ability to service the global electronic design engineering segment," said Harriet Green, chief executive officer, Premier Farnell.

"Because the web is such a critical tool for our target market, we're introducing two powerful new sites that meet their need for speed of response, quality of information and ease of search."

Newark in Australia and New Zealand are web-based businesses, whilst its sister company, Farnell, will continue to operate in these markets as a high-service distributor. The websites for Australia and for New Zealand each offer 130,000+ products from over 350 leading electronics manufacturers, which are available for delivery from the US to the user in 3-5 days.

"The product offering of Newark Australia and New Zealand has been carefully selected to minimise potential shipping delays due to weight or legal reasons," said Terrance Cheers, marketing director of Newark in Australia and New Zealand.

"Customer service will be local, which is an advantage over other web-based distributors."

The websites' advanced functionality allows engineers and component buyers to search by part number or description, evaluate products and buy - via one platform.

For further information, visit www.newark.com/au and www.newark.com/nz.